The same way as always, by people paying for them. Just because people pirate, doesn't mean they don't pay. The fact is, piracy is widespread and profits are g

The same way as always, by people paying for them. Just because people pirate, doesn't mean they don't pay. The fact is, piracy is widespread and profits are growing. There doesn't seem to be a big effect of piracy on the market as a whole. People do understand the concept of paying for what they use. The right way to battle piracy is to make payment super easy for the kind of use people expect. As a more practical matter, I see the fight against piracy resulting in the creation of totalitarian systems of control on the internet, along with systems to block people from having control over their devices and data, which I do not agree with. I agree that people should be paid something for their work. I also postulate that letting people with lower income pirate the majority of their entertainment results in a better market in the long run, when they (hopefully) get the means to contribute back. I see the current Draconian measures as not helping anyone, except the people implementing them and the less savoury branches of government.