This article reminded me of an experience I had as a developer for an online retailer. The product browse team, the one responsible for showing lists of product

This article reminded me of an experience I had as a developer for an online retailer. The product browse team, the one responsible for showing lists of products from searches, categories, brands, etc., had a slew of AB tests to see product detail page viewing conversion rate. One of these tests included the bright idea of removing the product name from the individual product cards. Trouble is, the names often contained differentiating descriptors. While dogfooding the app, I was thoroughly frustrated with the need to constantly go back and forth between browse and detail pages. When I spoke to the browse team about it, they were patting themselves on the back on how amazing their detail page viewing conversation rates were. Made me a skeptic of AB tests since.