> however trivial Previous testing should give the company at least some baseline understanding of what is trivial and what isn't. The correct way to experimen

> however trivial Previous testing should give the company at least some baseline understanding of what is trivial and what isn't. The correct way to experiment is certainly not "let's experiment every idea!" > however obviously beneficial If you've been around long enough, you've almost certainly run into dozens of "obviously beneficial" changes that led to poorer performance. Most of what you're describing is issues with poor prioritization, a lack of understanding about your audience, and a culture that has a difficult time making decisions.