>the new website version implemented urgency features that gave the users the impression that the product they were considering for purchase would soon be unava

>the new website version implemented urgency features that gave the users the impression that the product they were considering for purchase would soon be unavailable or would drastically increase in price. This lead to the fact that some users were annoyed by this alarmist messaging and design, and now didn't convert anymore even though they might have under the old version This basic principle has far broader implications than website design and A/B testing. Managers at large corporations have learned to pull all sorts of levers to optimize the short term value of some metric (typically the one upon which their compensation depends) often in direct opposition to the long term interests of the corporation (and even the value of that metric beyond the next few quarters).