>>If anything on the page doesn't matter, the claim is wrong. Define 'matters' and 'matters to who'. May not matter to you, but if research shows that people

>>If anything on the page doesn't matter, the claim is wrong. Define 'matters' and 'matters to who'. May not matter to you, but if research shows that people interested in the reading about the product stay's around longer if the page is visually appealing - then it matters to someone.