You're right. They need lives and bodies to serve big picture grand strategy agendas, they'll pander to the "excitable gamer" or the "marginalized underdog" ali

You're right. They need lives and bodies to serve big picture grand strategy agendas, they'll pander to the "excitable gamer" or the "marginalized underdog" alike as soon as they understand which demo to reach out to when, what style to emulate, and what emotional buttons to push.