Presumably the study was focused on worship of celebrities in the entertainment industry, i.e. movie stars. One wonders if the same pattern applies to worship

Presumably the study was focused on worship of celebrities in the entertainment industry, i.e. movie stars. One wonders if the same pattern applies to worship of celebrities in non-entertainment industries, like tech. However, IMO tech celebrity worshipers are more like zealous religious followers than movie star worshipers. I guess we've known that since the early days of personal computing, though. Even the early marketing was built around that tendency (i.e. the 1984 Apple ad).