I noticed this too. My theory is it's brand image-building to differentiate their enterprise offerings from say, Accenture or Deloitte. Most of their revenue cu

I noticed this too. My theory is it's brand image-building to differentiate their enterprise offerings from say, Accenture or Deloitte. Most of their revenue currently comes from enterprise software and hardware. To a 50-year-old C[EI]O who doesn't look too deeply into tech any more, I'm sure this feels like a nice throwback to their innovations in the past few decades.