3 ms·
It should be like that, but ad platforms are engaging not just in a cat-and-mouse game of ad blockers but also ad impression fraud (their words, not mine). This
by zinekeller 5y ago
It should be like that, but ad platforms are engaging not just in a cat-and-mouse game of ad blockers but also ad impression fraud (their words, not mine). This is why the JS loaded from ad servers are huge - they're trying to detect if it's an actual user or scripted click, which ironically pushes users to block ads wholesale due to these heavy and genuinely CPU-eating JS blobs.