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I run a media company and I’m shocked at the purchase price! The Athletic and NYT make a lot of sense. NYT increased its total subscriber #’s and can make more
by aml183 5y ago
I run a media company and I’m shocked at the purchase price! The Athletic and NYT make a lot of sense. NYT increased its total subscriber #’s and can make more money through bundling. I assume a lot of NYT audience might be interested in purchasing the Athletic and Vice versa.
But Axel Springer paid 5x revenue for Politico which was a better business with a “tech” product that had significant recurring revenue.
Athletic sold for at least 7x revenue. VCs got lucky here, but I can see the NYT doing very well with this deal!
- boeingUH60 5y agoHa! I think I was one of the first 1,000 subscribers to Payload. Your newsletter is one of my mandatory daily reads, along with Axios Pro Rata, Morning Brew, The Hustle, and Front Office Sports. The newsletter space has been surreal to watch in recent years. People making bank over what seems so simple when looking from the outside, until you understand that readers like me really value getting those news summaries everyday.
- aml183 5y agoThanks, that’s awesome! That means the world to us. If you ever want to chat, just DM me on Twitter @amlewis4.