> But Apple brand name was so strong, that they were able to push through and against public opinion and made touchscreens successful. It wasn't a brand thing.

> But Apple brand name was so strong, that they were able to push through and against public opinion and made touchscreens successful. It wasn't a brand thing. The iPhone touchscreen just worked. And you could see that a lot of clever engineering went into its design (it's more than just a physical keyboard drawn on a screen [0]). And BlackBerry simply couldn't compete. Two years later they released the Storm [1], one month or so before or after Apple released the iPhone 3G (and the App Store). I remember thinking it was a prototype when someone showed a Storm to me. Scrolling was janky, the whole phone was sluggish and slow and the keyboard barely worked. Blackberry couldn't even figure out how to get Wifi on the thing, so it was stuck using cellular while my iPhone was just streaming video. And of course, no apps. It was 2 years behind the original iPhone and shipped two years later. I wonder why RIM couldn't compete at the time. Talent gap? [0] https://www.cnbc.com/2017/06/26/creation-of-the-first-iphone-touchscreen-interview-with-scott-forstall-tony-fadell-and-greg-christie.html https://www.cnbc.com/2017/06/26/creation-of-the-first-iphone... [1] https://bgr.com/general/worst-smartphone-ever-blackberry-storm/ https://bgr.com/general/worst-smartphone-ever-blackberry-sto...