You can go on the other end of the extreme with this. One dude we hired came in and started immediately yelling about the naming convention of 3 machines. How

You can go on the other end of the extreme with this. One dude we hired came in and started immediately yelling about the naming convention of 3 machines. How unprofessional it was. This was when renaming a machine was kind of a pain, and reinstalling took 2-3 hours (plus patches). "you want it fixed you reinstall them" (they were never fixed). We were naming them after cartoon characters. He refused to install any machines himself and would regularly rename half the vars in a project because 'they did not feel right'. One time he spent 2 hours ranting about a comment in the code that was a movie quote that fit what was going on. The next box he wanted but would not install himself was named Kyle after the whiny char from south park. When it came time to scale to about 200 machines I chose a convention that made sense (something like city-rack-machinetype-number) and could help someone find the box quickly. He still did not like it and wanted to still rename them all.