The amount of money that Youtube spends on content and copyright management will probably have to increase, and to be fair the cost might well be shared across

The amount of money that Youtube spends on content and copyright management will probably have to increase, and to be fair the cost might well be shared across the board evenly among all creators as a percentage of income. YouTube will also have to adjust its spending, the creators can't/won't bear all the cost. That may mean that the present business model of YouTube isn't viable. If not enough revenue comes in to pay for managing copyrights, providing hosting, corporate management, marketing, etc then a new business model may be needed. Or whether YouTube exists or not as a business may become a philosophical question - is it better to have a YouTube that is inherently unfair and suppresses small creators or to have no YouTube at all? Personally, I think video hosting is the sort of thing that should be done by an NGO or non profit - one that has defined processes for fairness and transparency and which is required to be equitable to all instead of playing corporate favorites. Kind of like a PBS for the Internet.