Valid points! My hope is that the one would follow from the other. If consumption is easy and awareness better, creators would want their content available via

Valid points! My hope is that the one would follow from the other. If consumption is easy and awareness better, creators would want their content available via a feed. Think Youtube: With ads integrated into the videos every feed subscriber is a money source, both for the platform and for the creator. I know a podcast I like but never listen to it, because it's behind a strange podcast platform without a feed. If they had that they had at least one listener more, and more listeners would mean more potential for advertising. Simple awareness could help here. Also, I think it's somewhat of a misconception that ads are impossible to add to feeds. The article itself can contain them, the feed can even have special ads, there are no rules against that. Sure: We are talking static ads like banner ads, not Javascript-tracker-driven dynamic adspaces, but that's a direction the web should go to anyway. There has been technology and industry in that direction in the past, why shouldn't it exist again?