I mean, it's a rational position to want to defend the business you created or the market share you carved out. Every business has to do this to survive. The on

I mean, it's a rational position to want to defend the business you created or the market share you carved out. Every business has to do this to survive. The only problem is when a business resorts to unethical tactics. Gates seemed to go through a bit of a transition sometime after this (perhaps after the antitrust case), where he seemingly lost his uber competitiveness and then stepped down from CEO position.