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The first link you posted links to https://ratingsacademy.nielsen.com/ https://ratingsacademy.nielsen.com/ for more information, and that site is currently givi
by ARandumGuy 5y ago
The first link you posted links to https://ratingsacademy.nielsen.com/ https://ratingsacademy.nielsen.com/ for more information, and that site is currently giving me an "Unable to connect" error.
The second link does give some more detail on methodologies used by Nielsen. However, the details are mostly higher-level, and doesn't specify what methods were used on the previously mentioned report. In addition, when 1/3 of the "Measuring Ratings" section is devoted to "Criticism of ratings systems", that doesn't inspire a lot of confidence.
- aspenmayer 5y agoThey have been around a while, and likely do have some gaps or issues in their methodology, but they did invent the industry they operate in. As for the dead link, I found it on Internet Archive; it redirects to this, which does work. https://global.nielsen.com/global/en/solutions/audience-measurement/ https://global.nielsen.com/global/en/solutions/audience-meas...
- aspenmayer 5y agoGoogle is in on this market now, as are others. https://screenwisepanel.com https://screenwisepanel.com