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I've skimmed through the report linked, and I'm pretty skeptical of their methodology. For example, on their "Television Methodology" section: > Television dat
by ARandumGuy 5y ago
I've skimmed through the report linked, and I'm pretty skeptical of their methodology. For example, on their "Television Methodology" section:
> Television data are derived from Nielsen’s National TV Panel that is based on a sample of over 40,000 homes that are selected based on area probability sampling.
The report does not go into any details on how these 40,000 homes were selected, or any demographic breakdowns beyond saying that the data is "inclusive of multicultural audiences." It's difficult to say how representative these 40,000 homes are of the "average" American.
It's also not entirely clear how they derive their measurements. There's little that discusses how they handle potential over or under-reporting, and there's nothing that says how they differentiate between different people in the same household.
While this report certainly isn't useless, there's enough grey area here that I would be hesitant to draw any conclusions from the data presented. We'd need a much more comprehensive breakdown of their methodology before we can be confident that their data is accurate and representative.
- aspenmayer 5y agoThis might help. https://www.nielsen.com/us/en/solutions/measurement/ https://www.nielsen.com/us/en/solutions/measurement/ https://en.m.wikipedia.org/wiki/Nielsen_ratings https://en.m.wikipedia.org/wiki/Nielsen_ratings
- ARandumGuy 5y agoThe first link you posted links to https://ratingsacademy.nielsen.com/ https://ratingsacademy.nielsen.com/ for more information, and that site is currently giving me an "Unable to connect" error. The second link does give some more detail on methodologies used by Nielsen. However, the details are mostly higher-level, and doesn't specify what methods were used on the previously mentioned report. In addition, when 1/3 of the "Measuring Ratings" section is devoted to "Criticism of ratings systems", that doesn't inspire a lot of confidence.
- aspenmayer 5y agoThey have been around a while, and likely do have some gaps or issues in their methodology, but they did invent the industry they operate in. As for the dead link, I found it on Internet Archive; it redirects to this, which does work. https://global.nielsen.com/global/en/solutions/audience-measurement/ https://global.nielsen.com/global/en/solutions/audience-meas...
- aspenmayer 5y agoGoogle is in on this market now, as are others. https://screenwisepanel.com https://screenwisepanel.com