Facebook used to have a distinctively irreverent voice ("I don't even know what a quail looks like"). It's slowly been whittled away as they've gotten huge. Go

Facebook used to have a distinctively irreverent voice ("I don't even know what a quail looks like"). It's slowly been whittled away as they've gotten huge. Google, on the other hand, maintains their voice but keeps it out of the main flow - think doodles or bidding Pi billion dollars. So it's not just a function of size.