There has to be some pull. If people are conditioned to be happy with say UBI + Netflix and conditioned to think that you should have a small impact on the pla

There has to be some pull. If people are conditioned to be happy with say UBI + Netflix and conditioned to think that you should have a small impact on the planet (little consumption) and your daily needs met (food, shelter) innovation will go down in a generation or so. [to answer weakfish who appears "dead": no it's not wrong to revert to a subsistence existence, but it has trade-offs. Just be aware of the trade-offs.]