I'd be pretty happy if regulators followed these all the way down into other operators (especially as uneven application of law tends to look a little like a sh

I'd be pretty happy if regulators followed these all the way down into other operators (especially as uneven application of law tends to look a little like a shakedown.) It would do a lot for the internet in general. The business model of generated content + algorithmic ads made the internet a worse place to find information/purchase products/etc. These sites crowd out small, specialist and hobbyist websites in search results and don't usually provide the content they advertise. They exist to earn microcents per impression and use any trick possible to look like a legitimate search result. It's these websites which are the worst offenders - opting out of tracking is drawn out and they prompt with every visit. On the topic of cleaning up the crud - I also think search engines could play a better role here, as there are many sites that will turn up in just about any search request, despite not really having meaningful content (e.g. pinterest, amazon, etc.)