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There is a lot of sensationalist PR from IBM. The Cat Brain, the Smarter Planet thing, the AI processor and now a 1k times faster processor..... some arbitrary
by sek 15y ago
There is a lot of sensationalist PR from IBM.
The Cat Brain, the Smarter Planet thing, the AI processor and now a 1k times faster processor..... some arbitrary stuff an nothing concrete. I wonder what this PR strategy should accomplish and who is the target for this.
- gwern 15y ago> I wonder what this PR strategy should accomplish and who is the target for this. 'No one ever got fired for buying IBM.'
- dcx 15y agoI noticed this too. My theory is it's brand image-building to differentiate their enterprise offerings from say, Accenture or Deloitte. Most of their revenue currently comes from enterprise software and hardware. To a 50-year-old C[EI]O who doesn't look too deeply into tech any more, I'm sure this feels like a nice throwback to their innovations in the past few decades.