>5) Client fails to monetize application because users think it sucks. Cute theory, but lots of good apps failed to get monetized as well, even when users like

>5) Client fails to monetize application because users think it sucks. Cute theory, but lots of good apps failed to get monetized as well, even when users like them (say 4.5 stars, and lots of great reviews?). The failure can be in the promotion or marketing of apps at this point. There are too many apps out there for good apps to be discoverable without promotion. Also, good and bad UI can be written in native and HTML/JavaScript. Some apps really don't need native to be good. It really depends on the app; the content and the UI design really trump fancy native-only effects.