Apple does not seem to buy (at that time) struggling businesses, Tesla mostly succeeded with influencer marketing (Elon, Cathy, Chamath, Bitcoin) Apple's strat

Apple does not seem to buy (at that time) struggling businesses, Tesla mostly succeeded with influencer marketing (Elon, Cathy, Chamath, Bitcoin) Apple's strategy is to wait for the market/demand to mature then capture with innovation and product-led growth - ex: Fitbit > Apple Watch, Beats > Airpods