> So, the deal essentially ensures that Apple will not compete. To be clear, Apple does have search and does sell advertising for it. https://searchads.apple.c

> So, the deal essentially ensures that Apple will not compete. To be clear, Apple does have search and does sell advertising for it. https://searchads.apple.com https://searchads.apple.com They also attempt to summarize information when you do a system-level or browser-bar search. When the search shows me the local weather or a flight status or gives me a summary and direct link to Wikipedia as I type, they are taking that engagement from Google. What Apple hasn't shown interest in so far is being a general-purpose internet search engine.