No one has mentioned the masterful interlinking to both existing sharable content (that may also rank for frequently searched queries) and product detail pages.

No one has mentioned the masterful interlinking to both existing sharable content (that may also rank for frequently searched queries) and product detail pages. They 100% understand SEO and do it correctly by providing objectively useful content. If you like TWSBI Eco fountain pens, the Pilot Prera is similar in styling with Pilot's great quality. The lid's sealing vacuum like feel and click is one of the neatest of any pen I've had.