I think a lot of the allure is brand recognition, along with better UI. When I have to use an android I’m always taken back by how clunky it feels. Android phon

I think a lot of the allure is brand recognition, along with better UI. When I have to use an android I’m always taken back by how clunky it feels. Android phones also have the (potentially overblown) stigma of being cheap, or owned by tight-arse people. It partly deserves this association. The lack of final polish on a lot of the software and hardware over the years has gradually pushed people over to iPhones. The experience on an iPhone is consistent, the hardware is always good, the ‘prestige’ is there too.