"How did Jeff Bezos manage to convince investors" With people investors or not a) consistency principle - people not wanting to be proven wrong (so they will

"How did Jeff Bezos manage to convince investors" With people investors or not a) consistency principle - people not wanting to be proven wrong (so they will throw good money after bad) b) sure failure if they don't give more money so they take a chance and throw good money after bad. c) people issuing the debt make money on the deal so they have incentive to push and not as much if a failure.