I want passwordless. As a customer (I have no idea what OP's site is but nonetheless, in all circumstances) I want passwordless. If there are two competing apps

I want passwordless. As a customer (I have no idea what OP's site is but nonetheless, in all circumstances) I want passwordless. If there are two competing apps/sites and one offers passwordless (magic links, TOTP, etc), and one requires passwords, I will use the one that offers passwordless. Let my will be known, all you would-be entrepreneurs.