Originality would be a big one for me, these big studios tend to make very safe bets on stories that the know will have broad appeal, meaning we see the same st

Originality would be a big one for me, these big studios tend to make very safe bets on stories that the know will have broad appeal, meaning we see the same stuff again and again. The other one is 3D, not sure what the situation is like in America but the sooner that the 3D and 2D ticket prices become about the same the better. Feels like so many movies that either don't need 3D or 3D really hurts the movie are in 3D just to make more per ticket. I find myself seeking out the non 3D sessions for a lot of films.