I have given a lot of demos. Most probably cost the company I was working for sales given the "tour of the product" approach. The way to a better demo is to fi

I have given a lot of demos. Most probably cost the company I was working for sales given the "tour of the product" approach. The way to a better demo is to first learn why they are talking to you, and what their pain is. Usually, they are investing their time to watch your demo for a specific reason, or pain point. Ask questions to identify what that is first! Fish for some specifics that your app can solve. Listen carefully. Once you know what their problems and pains are, then you can show how your problem can solve those problems. That's your demo--not a product tour. The "wow" factor comes in when you lead them right to the solution for the problem they have. When you see patterns, you can make canned slide decks for these problem-sets and, by choosing the appropriate one, make it seem like your entire demo is an answer to their problem.