Have you asked participants for feedback? Why do you think your demos suck? Who is your intended audience? Does it change based on audience? It should. How yo

Have you asked participants for feedback? Why do you think your demos suck? Who is your intended audience? Does it change based on audience? It should. How you speak to a team of engineers is different than talking to a group of administrators, or a group of financial stake holders. Tailor your message (and demo depth) to what they really care about. Let's say I'm demoing a web app to a group of people. If I'm dealing with the security team, I'm talking about architecture, how SSO works, etc. If I'm dealing with administrators, I'm talking about how easy administration is in the products; I'm not going to talk about whether my product supports IdP or SP initiated SSO. If I'm demoing for financial stakeholders, I'm going to spend my of my time talking about reporting features and how they tie back to business outcomes. Instead of thinking about a demo (or sale), think about teaching the product. What does your audience really care about? Teach that. Then hit them with the sales pitch afterward.