Great example of how a lot of books/advice about marketing work, in one sentence, thank you! The author observes his/her behavior (first thing I noticed is shoe

Great example of how a lot of books/advice about marketing work, in one sentence, thank you! The author observes his/her behavior (first thing I noticed is shoes), thinks all people do the same (most people notice shoes), cites one or two examples as a proof, and says that marketing people know this. Works best with the surprise factor (shoes is such a tiny detail compared to jetback).