https://www.cnbc.com/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html https://www.cnbc.com/2021/05/18/how-does-google-make-money-a...:

https://www.cnbc.com/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html https://www.cnbc.com/2021/05/18/how-does-google-make-money-a...: “Search is Google’s most lucrative unit. In 2020, the company generated $104 billion in “search and other” revenues” iOS users reportedly are bringing in above average ad revenues. So, I do not rule out they’re worth $30 billion of that. If so, “up to $20 billion” could be a reasonable deal for Google. It still brings in loads of memory and deprives the competition (e.g. Microsoft) from those valuable ad targets. If that really is $20 billion, it also seems Google is willing to give Apple a cut of over (or at least about) 30% of the revenues they make on iOS, though. Would that make an argument for Apple in their disputes over their 30% cut on app revenues?