That's idealistic thinking. Amazon does have power over people that don't use it. It influences national, state and local governments. Where it decides to open

That's idealistic thinking. Amazon does have power over people that don't use it. It influences national, state and local governments. Where it decides to open a distribution center has a huge impact on communities. It controls AWS, which is essentially the interstate highway system of the internet. You might not perceive the effects, but that doesn't mean it has no power over you. With Amazon the logistics and e-commerce juggernaut it is, there's really no meaningful alternative, and saying "just don't use it" is not very helpful.