I've always found this fight for search choice on iOS to be bad for Apple. If they had to give a choice for search engine on setup or make it easy to switch the

I've always found this fight for search choice on iOS to be bad for Apple. If they had to give a choice for search engine on setup or make it easy to switch the default, 99.99% of people would still choose Google and Apple would lose $BB. I agree that Google results have gotten worse over the last 5 years or so but we have to remember that they aren't optimizing for usefulness, they are optimizing for profit.