This wasn't for show, wasn't symbolic. Without going into details, there was no alternative for being there in person (remember Apple is as much, or more of, a

This wasn't for show, wasn't symbolic. Without going into details, there was no alternative for being there in person (remember Apple is as much, or more of, a hardware company as a software company). As for your second point, I think you make the mistake of assuming that there are only two states one can operate in: stressed or relaxed. In fact, there is a third...let's call it "flow", for lack of a better term. That's where you're up all night, running to the airport on a moments notice, pulling out all the stops to be absolutely perfect, but you don't feel stressed in the slightest. ...Apple runs on that flow.