Near as I can tell, the online Apple Store was largely inspired by/based on the work of the most successful mac clone makers. Power Computing sold just a few ki

Near as I can tell, the online Apple Store was largely inspired by/based on the work of the most successful mac clone makers. Power Computing sold just a few kinds of mac, clearly differentiated in "good/better/best" configurations - both their print ads and their online store were easy to use in exactly the way the Apple Store is now. Apple complained that Power Computing was marketing to existing mac owners, but the real problem was that Power Computing was marketing well to existing mac owners at a time when Apple was marketing badly to them.