What's so infuriating about the options though is that they're meaningless even to geeks. Choosing a WiFi chipset at least means something to someone. Among "

What's so infuriating about the options though is that they're meaningless even to geeks. Choosing a WiFi chipset at least means something to someone. Among "Everyday Computing," "Design & Performance," and "Thin & Powerful," I think the only word that gives any information about how one category is different from the others is "Thin." Their desktops are worse. Here are the choices (http://www.dell.com/us/business/p/desktops-n-workstations.aspx http://www.dell.com/us/business/p/desktops-n-workstations.as...): OptiPlex Business-class performance and control Scalable and durable design Designed specifically for networked environments Vostro Power for today and scalability for tomorrow Easy to configure Budget-friendly Dell Precision On-the-go or in-the office graphics & analysis powerhouse ISV-certified reliability Built on a scalable IT platform The only information-carrying word I see here is "Budget-friendly." It's hard for me to see how Dell benefits from being unclear like this, but it's equally hard to believe that they think this copy is clear. Apple's categories are not just few, they are clear. They are specs. I choose between the 128GB model or the 256GB model, not between the "analysis powerhouse" and the model with "business-class performance."