> You’ll now see commercials in Britain that implore you to “Search ‘Fred Insurance’ for full details”. Five years ago that would have been “Search _for_ ‘Fred

> You’ll now see commercials in Britain that implore you to “Search ‘Fred Insurance’ for full details”. Five years ago that would have been “Search _for_ ‘Fred Insurance’”. But in many forms of commercials it's advantageous to have a short text: you can use a bigger font while paying for the same size advertisement / poster / pop-up window. So maybe that was more a "shortism" than an Americanism.