The biggest problem is the value provided by lots of 'so called' restaurants: They are all doing sandwiches, burgers, or other low effort/value products and ex

The biggest problem is the value provided by lots of 'so called' restaurants: They are all doing sandwiches, burgers, or other low effort/value products and expect to have high price and high margin... If the author is doing what's she describes, Doner sandwich, it is one of the fast food that is expected to be the cheapest. At least here in Europe. Let's have her cook real and innovative food and then come back complaining about margins.