Journalism cliche alert: if there are a series of articles with the thesis "____ is the iPod-killer" or "____ is the new challenger to iPod", what that really m

Journalism cliche alert: if there are a series of articles with the thesis "____ is the iPod-killer" or "____ is the new challenger to iPod", what that really means is that the iPod is the best. Replace iPod with Quake, or Y Combinator, or anything else that is best-in-class.