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I love good food writers, but most people who publish recipes online are not good food writers, and SEO tactics lead them to preface their recipes not with info
by djur 5y ago
I love good food writers, but most people who publish recipes online are not good food writers, and SEO tactics lead them to preface their recipes not with information about the development of the recipe or the food's cultural context, but with rambling space-filler about how it's summer now, and how it's nice to eat summer foods in the summer, and there are delicious farm-fresh veggies in the summer, and this summer veggie salad really tastes like summer, and how as a kid the author would also eat veggies in the summer, and how even though the author's husband ("the Truck-Drivin' Man") and their three boys ("Colt, Smith, and Wesson") normally don't like veggies that much, they really love this salad...
Interspersed liberally with enormous high-res photos of the finished product, the ingredients, stock photos of summertime, etc. And because those SEO tricks seem to work, this type of site absolutely dominates the search results for recipes. The recipes are often fine, too (probably because they're frequently cribbed from cookbooks with a few tweaks).