What you are saying is antithetical to the entire Apple strategy, which is to create the best vertically integrated hardware and software and charge a premium f

What you are saying is antithetical to the entire Apple strategy, which is to create the best vertically integrated hardware and software and charge a premium for it. The strategy you're suggesting is to commoditize yourself, which they already tried (do you remember the Mac clone era), and is also the same reason IBM lost the PC market to Microsoft and none of the resulting hardware OEMs have even a fraction of Apple's market cap. Also, to suggest that Apple Silicon has very few tangible benefits is laughable. The power / performance are incredible, and the deep integration provides tons of optimizations that no other manufacturer can match. This ranges from seemingly simple things like M1 Macs waking up faster than you can open the lid, to long-term strategic advantages such as cross-compiling single binaries to both Mac OS and iOS, or adding custom silicon to cover software features with unprecedented efficiency with a guarantee that every single machine running it will have access to that hardware (over time).