The value of the long rich history is just in how much people respect it. There are 20 year old brands more prestigious than hundred year old brands... no reaso

The value of the long rich history is just in how much people respect it. There are 20 year old brands more prestigious than hundred year old brands... no reason a one-year-old brand can't be worth more still. And I don't see why making a swan costume for Bjork or a meat dress for Lady Gaga means your T-shirt is worth more.