4 ms·

News engagement fell off a cliff in 2021

• arrakis2021 5y ago
  A lot of this content isn’t “News” It’s The News™ Which are often thinly veiled opinion pieces, rage bait or political hit jobs with anonymous “sources”
• rytcio 5y ago
  Yea right...streaming is not the reason people are less engaged in "news"
• PopAlongKid 5y ago
  It's not clear if they are including traditional metropolitan print newspapers. Maybe under web sites?
  • dredmorbius 5y ago
    That's my read under "Website visits for the top-performing news websites" and the subsequent note distinguishing hyper-partisan sites (large drop in attention) with mainstream news entities. On balance I'd argue that this is a good thing, on two bases: 1. The level of attention was clearly toxic. 2. If outrage and clickbait are losing their power, mainstream news can return to more substantive and significant coverage, rather than sensation and trend-following. Or so I hope. I'm often wrong in my optimistic (and occasionally, pessimistic) forecasts.