4 ms·
> Why did Norton products no longer carry pictures of their founder? I don’t know. Maybe Symantec did extensive market testing before it made the move; maybe no
by rob74 5y ago
> Why did Norton products no longer carry pictures of their founder? I don’t know. Maybe Symantec did extensive market testing before it made the move; maybe not.
The date of 2001 may be a hint. Maybe Peter Norton was contractually obliged to let himself be printed on the Symantec boxes for 10 years after selling the company, and after that he couldn't be bothered to do it anymore?
- scottshea 5y agoSymantec was obligated to pay him a royalty on every box with his picture on it. When I joined Symantec in 1995 they were cursing this royalty and trying to eliminate his picture. Products did not sell as well without it so they kept it until they found it was no longer needed to sell their stuff