The problem with this kind of 'testing' is that the question "Which of these two websites has the most compelling copywriting? (ignoring the design)" is what I'

The problem with this kind of 'testing' is that the question "Which of these two websites has the most compelling copywriting? (ignoring the design)" is what I'll call a "focus group" question. It's not a task-based usability test. That is, you shouldn't be interested in which design people think is better. You want to know with one is actually better, i.e. which one converts more people to buy. Henry Ford, "faster horse", etc. Thus Jacob Nielsen's Basic Rules Of Usability: -Watch what people actually do. -Do not believe what people say they do. -Definitely don't believe what people predict they may do in the future. http://www.useit.com/alertbox/20010805.html http://www.useit.com/alertbox/20010805.html P.S. Had a nice chat with the owner of the blog over his "snap engage" widget. That thing is awesome.