I agree. If your customers won’t pay your new, increased prices, then you or one of your competitors goes out of business. The competitive set consolidated and

I agree. If your customers won’t pay your new, increased prices, then you or one of your competitors goes out of business. The competitive set consolidated and trims the day until prices can come down to a point where consumers will pay. The problem is that the bulk of businesses have grown fat and lazy on the good times that have lasted seemingly forever. It’s time for a reset. This time we won’t be able to be bailed out - interest rates are already rock bottom and inflation is at a 30 year high. We are in for massive upheaval.