Because social status (and the perceived security of that status) is very real and hugely important to a large % of people. Difficult to quantify, but absolutel

Because social status (and the perceived security of that status) is very real and hugely important to a large % of people. Difficult to quantify, but absolutely a major driving force in real life. We all compare ourselves (to some extent) to those around us, no matter if we're working at McDonald's or as an executive at MegaCorp.