I heard a different wording of "ship early, ship often" tonight. One that is to me a little more tought provoking even though it says exactly the same thing: "I

I heard a different wording of "ship early, ship often" tonight. One that is to me a little more tought provoking even though it says exactly the same thing: "It's better to have unhappy customers than no customers at all." Because unhappy customers provide feedback that allows you to change your course it's the same thinking as Ship Early or Fail Fast and the rest of the lean mantras. But those have been repeated enough to loose their meaning. So it was refreshing to hear a rephrasing (that actually predates Eric Ries' lean startup methodology by two full decades) that wasn't as easily dismissed as plain common sense. It's better to have unhappy customers than no customers at all.